Betty’s Birds, a UK-wide creative workshop events company, came to Connect Digital looking to increase the number of leads and workshop bookings they receive each month. They especially wanted to improve their lead generation through social media.
We completely revamped their social strategy and following the creation of a series of social media content sales funnels, we were able to:
We immediately undertook a comprehensive analysis of the existing social strategy and formulated a new one based off the long buying cycle and comparison shopping and planning behaviour of the target market.
We settled on a model of complex, multistage social content funnels, optimised at each stage to drive action. Following the initial creation of these funnels, constant iterative improvements were made to increase conversions at each step and retarget traffic that did not initially convert.
These efforts led to:
Filwood Green Business Park
1 Filwood Park Lane
Connect with us