The transition of SEO
The leader of all search engines Google has recently rolled out some major changes that included their update of Google Panda & Penguin (not real animals – see below).
To put it simply the ways of optimising a website has just evolved. Google’s updates have shaken the SEO world and many websites have been positively or negatively affected, but I think the recent changes are for the better.
SEO JARGON: Google’s Panda update is a filter meant to stop sites with poor quality content from working their way into Google’s top search results. Google’s Penguin update helps to uncover spam backlink profiles and websites employing low quality backlinks.
There is no question about it Google still remains to be the most used and largest search engine by far. The reason behind the changes are “to provide users with the most relevant results and a great user experience.” – Google.com
In fact, small businesses could really benefit from these changes and compete against bigger brands.
Say you’re a local business providing good quality content on your website, if a user is searching for a local service, your content could offer more value to them than larger businesses meaning you list higher!
Long gone are the days where if you wanted a website to appear at the top of Google you would stuff pages of your site with tons of keywords (known as keyword stuffing which many businesses still do!).
Also gone are the days of adding as many backlinks to your site as possible, even if they have no relevance or add any value to your website. Google now penalises websites that do this by de-ranking them, and many businesses have seen their rankings drop significantly.
There have been some major changes to the SEO world across all search engines and ways of achieving results in Search before may not get the same results today. However I think these changes are realistic as the digital world continues to evolve.
With the right guidance along with good white hat SEO tactics, then you will be able to improve your sites visibility and rankings through organic natural search.
NEXT BLOG POST: What should I be doing for my business to rank well in Google?